Lauris Woolford

Affiliation: Woolford and Associates


Lauris Woolford is an executive coach and practitioner with over 33 years of hands on experience in business development, positive organization transformation and change leadership. She always says, “Whatever the question, the answer is leadership.” She emphasizes the importance of positive leadership at every level of an organization. Lauris is a firm believer that Emotional Intelligence development can differentiate an individual’s and organization’s performance.

After holding multiple positions in Fortune 500 companies, Lauris has started her own consulting firm, Woolford & Associates. The consulting firm focuses on coaching at the senior level, Emotional Intelligence program development, and fostering an environment of intentional positive change. Her goal is to help people sustain their personal and professional growth, and to assist in their life-long learning. She coaches with courage, compassion, and honesty to help them discover their ideal self along the journey of positive change.

Lauris earned her Bachelor of Science in Art Education at Edgecliff College (now Xavier University), and earned her Masters of Science in Positive Organization Development and Change from Case Western Reserve University. She holds a Coaching Certificate from Case Western Reserve University and is experienced in Kolb Learning styles, Emotional Intelligence assessments, and Leadership Practices Inventory. She has served on a several boards including the Executive Leadership Organization Change Master’s program at Northern Kentucky University, Xavier University’s President’s Advisory Council and Women’s Network, and the Fifth Third Women’s Network and Diversity Council.

An avid traveler, Lauris enjoys spending time between Cincinnati and Chicago. She travels frequently with her closest friends, and also enjoys exploring her favorite Northern Michigan beaches with her rescue yellow lab, Boulder. In her free time, she loves reading, particularly positive psychology books and biographies. She has two talented daughters, son in law, and two highly energetic grandsons who keep her entertained.

Lauris is an enthusiastic speaker and facilitator. Her passion is to enhance a culture to focus on people and performance – which drives positive and sustainable results. She believes that excellence starts with people; Emotional Intelligence development and coaching can invigorate an organization to reach new heights of success.


Boyatzis, R. E., Smith, M. L., Van Oosten, E. B., Woolford, L. (2013). Developing resonant leaders through emotional intelligence, vision and coaching. Organizational Dynamics, 42, 17-24.









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