Iffat S. Chaudhry, Ph.D.

Affiliation: A’Sharqiyah University
Email: iffat.sabir@asu.edu.om; ch.iffat@yahoo.com


Iffat S. Chaudhry is a Chair-Management Dept. in College of Business Administration in A’Sharqiyah University. Her Ph.D. is in Management from University of Hull, United Kingdom. Her research interests include: role of emotions in organizational life, organizational culture, consumer psychology, strategic resources management and systems studies.

Dr Iffat has authored/co-authored several papers in peer-reviewed journals and conferences on the influential role of emotions in workplaces. She remained involved as full-time researcher in projects related to the study and application of organizational behavior for nearly a decade. An example includes yearlong study on the organizational culture of Capital Territory Police from stakeholders’ perspective. It empirically analyzed the perception of the police officers, social partners, criminals, and other major stakeholders regarding the organizational culture prevailing within the police stations of capital territory of Pakistan. In her Ph.D. work, she proposed a framework for diagnosing holistically the working environment and the antecedents of workforce emotions prevailing within, using systems approach. The field implementation of the framework helped to quantify the impact of emotions on employees work attitudes and behaviors.

She has taught courses of organizational behavior, communication, and management to graduate and post graduate students at higher educational institutions of the Sultanate of Oman and Pakistan. She has also offered professional trainings & lectures to several private/public institutions personnel including Flight Lieutenants and Commodores, Technical Education Heads, Corporate employees on communication skills, personality development, team working, institutional management and other organizational behavior related areas.

She is also Chairing College Research & Enterprise Committee in A’Sharqiyah University.  She also headed the Islamabad Research Forum established by Abasyn University- responsible for conducting seminars, workshops and trainings for the research scholars and professionals in the region. She is on the editorial boards of the journals, including: Amity Journal of Management, Abasyn Journal of Social Sciences and Journal of Quantitative Methods. In past, she worked as head of Management department & Assistant Professor in Abasyn University and remained associated with several educational institutions as visiting faculty, namely: National University of Science & Technology, National College of Business Administration and Economics, Iqra University, and Hamdard University.


Chaudhry, I., Espinosa, A. & Vidgen, R. (in press). ‘What Beer’s Theory of Viability (VSM) can offer to the field of Workforce Emotions?’. International Journal of Work Organisation and Emotion.

Chaudhry, I., & Sarwary, M. (2015). ‘Role of Private and Social Self-Concept in Consumers Purchase Intentions- Pakistan vs. Oman’. Middle East Journal of Management, 2(4), 312-322.

Chaudhry, I., Maurice, J., & Haneefudin, M. (2015). ‘Impact of Job Characteristics on Employees Emotions & Work-Related Outcomes in Pakistan’. International Journal of Business and Management, 10(8), 233-244

Chaudhry, I., Khan, M. & Khan, N. (2012). ‘Role of Emotions in Managerial Activities & its Effect on Performance’. World Journal of Social Sciences, 2(4), 303-317

Chaudhry, I., Espinosa, A. & Vidgen, R. (xxxx). ‘Developing Holistic Emotions Measurement Model: Using the Viable System Model to Diagnose Workforce Emotions’. Submitted for Review in International Journal of Applied Systemic Studies.


Sabir, I., Espinosa, A. and Vidgen, R. (2014) A holistic emotions measurement model: using the viable system model to diagnose workforce emotions, Doctoral thesis, Business School, The University of Hull, United Kingdom, August 2014.









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